Bayer

Indemnify.

 Advertising/Copywriting

Bayer

Indemnify.

 Advertising/Copywriting

Bayer

Indemnify.

 Advertising/Copywriting

Bayer

Indemnify.

 Advertising/Copywriting

Bayer

Indemnify.

Advertising/Copywriting

Bayer asked us to concept a new campaign for it's Indemnify product, a chemical which improves golf course turf grass health by controlling notoriously had to kill parasites called nematodes. The problem was, how do you help a product that improves the health and appearance of golf course turf stand out in a trade publication filled with beauty shots of golf courses?

The resulting concept centers around the idea of "Seeing is Believing". We show the expected golf course beauty shot in the foreground with cameos by UFOs, sea monsters and mythical creatures in the background - to create "Wait, what?" moments that make readers do a double take.

PROJECT DATA:

Agency: Global Prairie
Art Director/Copywriter: Michael Jewell
Publish Date: 2017 

Bayer asked us to concept a new campaign for it's Indemnify product, a chemical which improves golf course turf grass health by controlling notoriously had to kill parasites called nematodes. The problem was, how do you help a product that improves the health and appearance of golf course turf stand out in a trade publication filled with beauty shots of golf courses?

The resulting concept centers around the idea of "Seeing is Believing". We show the expected golf course beauty shot in the foreground with cameos by UFOs, sea monsters and mythical creatures in the background - to create "Wait, what?" moments that make readers do a double take.

PROJECT DATA:

Agency: Global Prairie
Art Director/Copywriter: Michael Jewell
Publish Date: 2017

Bayer asked us to concept a new campaign for it's Indemnify product, a chemical which improves golf course turf grass health by controlling notoriously had to kill parasites called nematodes. The problem was, how do you help a product that improves the health and appearance of golf course turf stand out in a trade publication filled with beauty shots of golf courses?

The resulting concept centers around the idea of "Seeing is Believing". We show the expected golf course beauty shot in the foreground with cameos by UFOs, sea monsters and mythical creatures in the background - to create "Wait, what?" moments that make readers do a double take.

PROJECT DATA:

Agency: Global Prairie
Art Director/Copywriter: Michael Jewell
Publish Date: 2017

Bayer asked us to concept a new campaign for it's Indemnify product, a chemical which improves golf course turf grass health by controlling notoriously had to kill parasites called nematodes. The problem was, how do you help a product that improves the health and appearance of golf course turf stand out in a trade publication filled with beauty shots of golf courses?

The resulting concept centers around the idea of "Seeing is Believing". We show the expected golf course beauty shot in the foreground with cameos by UFOs, sea monsters and mythical creatures in the background - to create "Wait, what?" moments that make readers do a double take.

PROJECT DATA:

Agency: Global Prairie
Art Director/Copywriter: Michael Jewell
Publish Date: 2017

Bayer asked us to concept a new campaign for it's Indemnify product, a chemical which improves golf course turf grass health by controlling notoriously had to kill parasites called nematodes. The problem was, how do you help a product that improves the health and appearance of golf course turf stand out in a trade publication filled with beauty shots of golf courses?

The resulting concept centers around the idea of "Seeing is Believing". We show the expected golf course beauty shot in the foreground with cameos by UFOs, sea monsters and mythical creatures in the background - to create "Wait, what?" moments that make readers do a double take.

PROJECT DATA:

Agency: Global Prairie
Art Director/Copywriter: Michael Jewell
Publish Date: 2017

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Selected Projects

Living With Hemophilia> Branding, Digital, Motion, Social

Coker College> Branding

Cooper TiresAdvertising

Bayer IndemnifyAdvertising

Bayer TempridAdvertising

WBCADigital

Bayer Maxforce Sales KitPackaging and Design

Soolantra HCP KitPackaging and Design

AAF ClevelandPrint Collateral

You Will Rise PostersPrint Collateral

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