I was asked to create a concept for a brand identity system and website design for Showable Media, a startup which specializes in curated online content. Showable is an exclusive media portal, selecting only the best shows from the best directors, producers and content creators. The client brief was to create an identity and overall visual theme that spoke of sophistication and exclusivity. In order to keep the theme of exclusivity and sophistication from getting too stuffy while speaking to the fundamental mission of the company and site, I developed the slogan "Feed Your Eyeballs." It's weird and quirky and speaks to what Showable is as an online video/webisode content portal. To expand on the slogan and tie it into the branding and visual theme of sophistication, I developed an advertising campaign concept featuring a faux sophisticate spokesman who appears holding a cycloptic baby...feed your eyeballs.
Job StatusCommissioned but Not Used