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Good Guys

I was approached to create an identity design and branding for Good Guys, a PC repair shop. The client really liked the idea of having a custom character integrated into the logo, so I came up with an anthrpomorphic PC character in order to make an overt reference to the nature of the company within the character itself. PC techs embrace the categorization as nerds, nerds are now considered cool in the era of digital culture that we live in, and the universal symbol/icon of nerds is glasses...so we also decided to integrate glasses into the branding as a way to bring some nerd chic to the branding. In addition to the logo, branding and business card design I also created a flyer based advertising campaign concept utilizing the name Good Guys to spin the image of the Good Guys team as not just nerds, but heroes.

Project Data

  • Client
    Good Guys
  • Date
    2011
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