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Remain calm, we have everything under control.

I was asked to create a brand identity system and website design for Clandesdyne, a digital agency which specializes in design, gaming, programming and science. The idea behind Clandesdyne is to use, design, science, advertising, development and digital media to affect and improve society.

In order to carry out the scientific theme of Clandesyne, I created a versatile branding system based on color coordination. From site page color categorization, to color coordinated business cards based on roles, to color coordinating a modular services spec table designed to resemble a table of elements, color plays a very important role in information design and communication with the Clandesdyne brand. Conversely, in order for the color to work effectively, it required the incorporation of black and white throughout branding elements.

Humorous tongue-in-cheek elements have been incorporated into the branding as well, such as the slogan "Stay calm, we have everything under control." and the use of hypnosis spiral imagery as a nod to the coercive nature of advertising. Clandesdyne is an extraordinarily talented, cutting edge digital agency that takes its work very seriously, but doesn't take itself too seriously.

Project Data

  • Client
    Clandesdyne
  • Date
    2013
  • Job Status
    Ongoing
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